An engaged audience that were so passionate about the Pretty Casual brand that they were buying clothing despite the friction of Instagram sales.
An e-commerce platform that makes scaling the Pretty Casual sales and distribution easy and systematised.
Some e-commerce sites overcomplicate the journey and confuse their users. Pretty Casual is a happy, comfortable, and likeable brand. Let’s use first principles to build a clean, simple, user journey, stripped of popups and noise.
Minimalism doesn’t always have to cost you a great look and feel. We used soft colours and emphasised the content to make the brand shine through, without distracting the user.
Making use of the hand-written style core to the Pretty Casual logo (which we inherited), is something that brings each page together. Something we try to do consistently, is consistency.
Each click separating the user from checking out loses you money. This is a fluff-free landing page. The second element you see is a product which means no distractions and more sales.
It’s made it so easy for people to see what’s available without having to come to Cape Town and see it in person. I also believe it truly depicts the message the brand is trying to send - happy, colourful and comfortable.